Have you brainstormed a profitable business idea? Are you confident it would hit the jackpot but don’t have enough financial resources to start? Do you have some potential clients in mind and want to win them?
An impactful pitch deck is the key to your success. It can convince them to invest in your business plan if made correctly.
If you’re considering creating one, below are the must-have elements and proven tips.
10 Must-Have Elements to Add To a Winning Pitch Deck
While you can include more elements, here are the must-have ones:
Introduction: A simple and straightforward introduction that contains your unique value proposition. Present your products and services in comparison with those of your competitors.
Problem: Explain the problem that your target audience faces. It will prove your offerings’ value in the marketplace.
Market Size and Opportunity: Include details about market size and chances of success. This will give you an idea of how many sales you can generate.
Solution: Use the fourth slide to present thesolution for the challenge your potential audience is experiencing. Keep the narrative approach to create the hype and make the likely investor imagine for a while. Include photos, screenshots, videos, or a physical product demo if possible.
Growth Rate: Show your traction rate to minimise the fear of risk for your possible investors. Demonstrate the chances of your growth on a monthly basis from the early stage over the course of the period. Use numbers to make your pitch strong, such as the number of users, annual ROI, and profit margins.
Marketing Approach: Present your marketing and sales plan. This will signal to your potential funder that you not only offer a great solution but are capable of promoting it, making them more likely to accept your request.
Competitive Analysis: Highlight key features that make your offerings unique from the alternative options.
Management Team: Dedicate a separate slide to introduce your company’s key members, whether co-founders, marketing specialists, manufacturing experts, or quality assurance analysts. Precisely include their expertise and prominent experience to hint at how they can drive your company’s success.
Financial Projections: Discuss your financial projections for the next three to five years, such as the potential for growth and income statements. For this slide, use infographics, such as bar graphs or pie charts.
Funding: State how much money you require and how you will spend it to reach your goals. This explanation will build their trust.
Proven Tips to Create a Sales Deck That Drives Success
Here are a bunch of proven tips that we have gathered from expert makers. Trying them out would result in a sales deck that drives success.
- Stay Lowkey
Going all over the board would not help you succeed. The appropriate number of slides is not more than ten. Keep a clear purpose for your efforts. Select a specific message you want to convey through each slide. Only include relevant information that contributes to the purpose. Avoid excessive details, which may distract your potential client from focusing on the key message.
- Don’t Compromise on Visuals’ Quality
Visuals can enhance the appeal of your slides, but only if they are of high quality. Never compromise on this aspect if you want to win your client. Always incorporate data visualisations, photography, videos, and infographics tailored to your message.
While your expertise may lack, consider a professional essay writers for hire in UK. Let them optimise the impact of your delivery. Share your document and specific requirements with them. They will use them to customise your visuals and deliver an inch-perfect PPT.
- Use Relevant Templates
Creating a professional and captivating PPT to persuade your client is a long process. It involves various aspects that you shouldn’t overlook. The way you structure the text and visuals can be a game-changer. Formatting them from scratch can consume your time and slow down the process.
Many tried-and-tested templates are available online. Analyse and assess them. Select the relevant one that meets high-quality standards and resonates with your brand message. If you can’t find the right one, get it customised by experienced designers.
- Introduce Your Personal Touch
The generic slides become easily unforgettable for investors. They usually get plenty of offers in their routine. So, to convince them to invest in your business, be unique. Do something different to set your pitch apart from the rest.
Personalise every aspect of the business presentation. Maintain relevance while remaining memorable for your prospects. Communicate how your company can overcome its challenges and how beneficial your offerings would be for them. Incorporate their company’s name, logo, and useable cases.
- Use Storytelling to Your Advantage
Storytelling is a powerful tool that you can use to your advantage. It can provide miraculous results. Think of a story to pitch your offer while relating to your client’s pain points. Create imaginative scenarios that make them wonder and connect. It should ignite their emotions. Only presenting facts, figures, and statistics may bore your audience. Therefore, lighten the environment and persuade them to take your call to action through storytelling.
- Exhibit Social Evidence
Your words may not be enough to win their confidence. Show them social proof. You may think of client ratings and reviews on your website or social media platforms. While they might work for B2C consumers, their effectiveness is less for B2B corporations. They are going to make a vast investment. Therefore, they need way more assurance to gain peace of mind and trust you.
Fortunately, there is a lot of social evidence that you can use to prove your trustworthiness. Client testimonials, key engagement metrics, industry recognitions, press coverage, and social media engagement are some of them. If you have experts as your key team members or notable advisors on your board, highlight them. Mention any reputable investor who previously invested in your company and how you benefited them.
- What should I include in a client pitch deck?
Here are a bunch of things to include:
- Your vision and value proposition
- The problem
- Target market and opportunity for your business
- The solution you provide
- Your business model and revenue structure
- Marketing approach
- Prominent members within your team
- How do you create an impactful pitch deck?
Title each slide with an attention-grabbing one-liner. Make your first few slides the most hooking to leave a positive first impression. Use a template and add images, statistics, facts, and infographics wherever possible. Keep content short and snappy. Include different social proofs to gain trust. Mention your market size, your position within it, product range, business model, team, and revenue potential.
- How long should I make my pitch deck?
The appropriate length is around 10 to 20 slides. Make each one purposeful so that it meets a specific target. Strategically explain everything to hook your audience’s attention. Incorporate relevant and eye-popping visuals. They will not retain much information. Consequently, only include the appropriate and less information throughout your presentation to make it memorable.
Quick Takeaway
An impactful business pitch deck is the secret to winning potential clients. All the above guidelines will help convince them to invest in your entrepreneurial idea. Ensure your PPT has all the must-have elements required to gain their trust, from solutions to financial projections and team.
Keep the minimalistic approach, personalise every aspect, and leverage storytelling to leave an unforgettable impression. Use relevant, high-quality visuals and social proof to make your presentation more convincing.
If implementing all these tips and balancing elements feels impossible, get the pitch deck made by professional designers. Don’t miss the chance to get the necessary funding to start the company of your dreams.
